Extreme sports fuel
Fuel the send.
Hydration, recovery and performance built for the riders, runners and racers who don't do easy.
Free UK shipping over £401,300+ athletes fuelledSubscribe & save 15%Made for extreme sport
The range
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What we make
Hydrate. Tape. Recover.
Joov is sports nutrition and kit for people who don’t do easy: electrolyte tablets for heat, dust and long race days, sports tape for support and grip, and Muscle Spray and Muscle Balm to recover and go again. Built trackside for motocross, used across running, Hyrox, cycling and team sports.
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01
Hydrate
Electrolyte tablets that dissolve in your bottle and replace the salts you sweat out.
Hydration Tablets
02
Tape
Kinesiology tape for movement, rigid zinc oxide and EAB for strapping, finger and thumb tape for grip.
Performance Taping
03
Recover
Muscle Spray and Muscle Balm for the day after. Natural and made in the UK.
Muscle Care
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The team
Fuelled by Joov
Riders, fighters and runners who don’t do easy, and use Joov to keep going.
Boxing
Gavin Gwynne
OCR
Mila Stanzani
World Superbikes
Dominique Aegerter
British Superbikes
Fraser Rogers
MMA
Georgie Crossman
Motocross
JK Yamaha
Marathon
Lizzie Diamond
Road Racing
Sullivan Mounsey
Motocross
Freddie Bartlett
Why Joov
No gimmicks. Just fuel that keeps up.
Made for extremes
Formulated for heat, dust and full-throttle days, when the usual stuff stops working.
Athlete-led
Built with the riders, runners and racers who use it, and tested where they compete.
Designed in the UK
Honest labels and straight answers, backed by a small UK team.
1,300+ athletes fuelled
From motocross paddocks to Hyrox floors and race-day start lines.
- Subscribe & save 15%
- Free UK shipping over £40
The journal
Guides from the pits
How to tape it, fuel it and recover from it. Straight answers from the people who use the kit.
Hyrox & CrossFitHow to Tape a Thumb: 3 Methods for Sprains, Hook Grip and Bar GripHow to tape a thumb step by step: sprain support, hook grip for CrossFit and Hyrox, and bar grip for motocross, plus which tape to use.- RunningHow to Tape Your Knee With Kinesiology Tape (Step-by-Step)Step-by-step guide to taping your knee with kinesiology tape: kneecap support, pain below the kneecap, how long to wear it and common mistakes.
- RunningElectrolyte Tablets: What They Do, When to Take Them and How ManyWhat electrolyte tablets do, who needs them, when to take them and how many. A no-nonsense hydration guide for runners, riders and athletes.
Our story
Born on the start line
Joov started trackside, watching riders cramp, overheat and fade in the back half of a moto. So we built the fuel we wished we had, and tested it where it counts.
1,300+
Athletes fuelled
Trackside
Where it started
UK
Designed here
Fuel the sendExtreme sports fuelDon't do easyRace ready